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MetLife

After 90 days, MetLife said: 
"Ideon is a powerhouse of ideas, bringing detailed branding and marketing strategies, and a creative, out-of-the-box approach to global launches, campaigns and initiatives, and delivering excellent work at a reasonable cost. Ideon is a hands-on leader and equal participant in the entire ideation and creative process follow-through and service is top notch. Highly recommended!"

Work. What do you want to know?

From/To 
Commercial enterprise to global philanthropic giant
Rallying Cry
Transformative thinking
Services
Brand strategy:
Stakeholder interviews and management / Enterprise Brand Platform

Naming and communications:
Nomenclature development / Communication planning and strategy / Messaging strategy / Copy writing

Design:
Identity design / Print and collateral design 

Activation:
Production / Prototyping / Sourcing
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