From/To: Old age home to fountain of youth
Rallying Cry: Embrace life
After 90-days, Parker Health Group said: “Ideon’s dynamic rebranding allowed us to engage the world as an inspiring aging services organization. Armed with a new name, human story and vibrant design we are better positioned than ever to discover ways to make aging more manageable, relatable and enriching for all of society. We unveiled Parker’s new brand and our goal to make aging part of life to major fanfare—and celebrated Ideon’s branding work. We’re thrilled and continue to see Ideon as our close partner.”
Services
Brand strategy: Stakeholder interviews and management / Enterprise Brand Platform / Brand Architecture
Naming and communications: Naming / Nomenclature development / Communication planning and strategy / Messaging strategy / Copy writing
Design: Identity design / Digital UX and UI / Print and collateral design Activation: Production / Prototyping / Sourcing / Partnerships
