Who we are

Welcome to Ideon, the insight, data-driven and design branding agency.

You want an iconic brand. Anything less wastes time and money. From brand strategies and visual identities
to experiential environments—let our top-flight work multiply the power and value of your brands.

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Why Ideon

Want to transform your business? Ideon can.

We care deeply about discovering, designing and delivering brand strategies, stories, designs and experiences
that make a real difference for your business. From top and bottom-line sales and your customers to the neighborhoods
and communities we all live in, Ideon will get it done. We’re curious, invested and tenacious.

What we do

Your Ideon resources.

We collaborate with you and use our branding expertise to leverage your business at any stage. We love building
brilliant brand solutions in all areas of research, strategy, naming, design, communication sand engagement. We’ll simplify
your complex business problems and solve them with measurable results.

In our proprietary three-stage approach, big ideas designed to solve thorny market challenges are our stock in trade.
We creatively leverage research, transform it into insightful strategies and larger than life visual and verbal expressions
to present you a "Why" brand.

Learn

In brand research, we scrutinize your
business’ stakeholders, data and stories
to develop unique insights that uncover your biggest competitive advantages and
brand growth opportunities.

Plan

In planning, we make your business stand
out with the right brand positioning, naming, architecture and creative design. Building your brand and business is our honor–it is as intellectually rigorous as it is creatively thrilling.

Live

With an informed and clear strategic direction we ensure your brand shines, and is ready to go live, internally and externally. We're holistic and collaborative in our approach: We’re not just strategists; we’re brand actualizers. 

Capabilities

Research

Qualitative and quantitative research
Brand equity and perception research
Stakeholder interviews and management

Branding

Brand strategy
Brand architecture and portfolio management
Brand positioning
Business and product planning
Partnerships, cobranding and placemaking

Naming

Name development
Tagline development
Nomenclature development

Design

Logo and identity design
Digital user experience and user interface
Print and collateral design
Product design
Photography and illustration
Motion graphics, film and production
Information graphics and visualization
Environments, exhibits and placemaking
Wayfinding and signage

Engagement

Digital production
Print production
Media production

Communications

Communication plans and development
Employee training
Messaging strategy
Stakeholder communications
Prototyping
Sourcing, fabrication and installation

Shifting to a global engagement model

Calibrating around customer centricity

Delivering leadership experiences

Transforming shopper experiences

Pivoting to customer experiences

Our clients have seen
dramatic transformations.

Book a demo now

Transforming lives and livelihoods

Unifying for global social impact

Synchronizing online and offline experiences

Enabling a national care model

Who we are

Meet your team

We're a vibrant team putting science and art at the heart of everything we do. These drive us
as people, the clientswe partner with, the branding discoveries we make, and the businesses we grow.
We’ve got deep Madison Avenue experienceand a track record of brilliant results.