---
title: About Us
description: About Ideon
---

### About

# Shifting brands from "What" to "Why"

Work with Ideon to reset your brand and business direction, reinvent your presence and realize your shift to a "Why" brand.

[ Book a demo > ](https://meetings.hubspot.com/andrea-katz?__hstc=158587237.3d86eb733f75acaa3ec53410ef5988d7.1616612606297.1620063523797.1620066238514.97&__hssc=158587237.1.1620080797514&__hsfp=160937754&hsCtaTracking=6f220063-9bfc-48f9-a6e1-34dbeb9b1ee6%7C1a756400-4e91-4ef5-bea3-bfd3876b71b8)

## What we are

### Welcome to Ideon, a very creative agency.

You want an iconic brand. Anything less wastes time and money.   
Let our top-flight work multiply the power and value of your brand and business.

![DFS_475X475](https://www.ideon.agency/hubfs/AboutUsImages/DFS_475X475.png)

![BMG_475X475](https://www.ideon.agency/hs-fs/hubfs/AboutUsImages/BMG_475X475.png?width=475&height=475&name=BMG_475X475.png)

![Accion_475x475](https://www.ideon.agency/hs-fs/hubfs/AboutUsImages/Accion_475x475.png?width=475&height=475&name=Accion_475x475.png)

![Virgin-Atlantic_320x320_Pixels-04](https://www.ideon.agency/hubfs/Imported_Blog_Media/Virgin-Atlantic_320x320_Pixels-04.png)

![EY_475X475](https://www.ideon.agency/hs-fs/hubfs/AboutUsImages/EY_475X475.png?width=475&height=475&name=EY_475X475.png)

![EL_475x475](https://www.ideon.agency/hubfs/AboutUsImages/EL_475x475.png)

## Why Ideon

### Shifting your brand and business

We care deeply about discovering, designing and delivering branding that make a real difference for your business. We’re curious, invested and tenacious. We see brand development as an investment, not a cost, so we're curious, invested and tenacious for your brand to help generate and secure revenue.

[ Learn more > ](https://www.ideon.agency/solutions?hsLang=en)

## What we do

### As a creative agency

We love collaborating to solve complex business and branding challenges to produce measurable results that leverage your ROI. In our proprietary three-stage approach, we design big ideas that solve thorny market challenges. This is our stock in trade.

### Strategy

### **Reset your direction** We research your brand awareness, define your "Why" brand positioning, build your brand loyalty, design your brand architecture, and deliver a distinctive brand voice for your business.".

### Design

### **Reinvent your presence** We develop your visual identity, from logo creation to color palette, typography and imagery, identity guidelines and toolkits, to support your marketing and activation, and maximize your shift to "Why".

### Change

### **Realize your shift** We engage your employees, align your culture, raise the performance of your marketing department, and measure your progress to see how hard your "Why" brand is working to generate and secure revenue. 

 

## Who we are

### Meet your **leaders**

As a creative agency, we’ve got deep Madison Avenue experience and a track record of brilliant "Why" branding results. Ultimately we're "producer managers" which is a fancy way of saying you'll never get a junior "B" team at Ideon!

[Andrea Katz

GM/Brand Lead

](https://www.ideon.agency/andrea_katz?hsLang=en)

[Martyn Straw

Strategy Lead

](https://www.ideon.agency/martyn_straw?hsLang=en)

[Peter Silsbee

Research Lead

](https://www.ideon.agency/bio_peter_silsbee?hsLang=en)

[Geoff Feinberg

Research Lead

](https://www.ideon.agency/bio_geoff_feinberg?hsLang=en)

[Robin Reif

Engagement Lead

](https://www.ideon.agency/bio_robin_reif?hsLang=en)

[Lauren Palladino Drenth

Design Lead

](https://www.ideon.agency/lauren_palladino?hsLang=en)

[Jaime Burns

Design Lead

](https://www.ideon.agency/jaime_burns?hsLang=en)

[Danielle Kochavy

Digital Lead

](https://www.ideon.agency/bio_danielle_kochavy?hsLang=en)