About
Shifting brands from "What" to "Why"
Want to shift your brand and business? Try Ideon's revolutionary
research, strategy, design, messaging, design, digital and activation.






Why Ideon
Want to shift your brand and business? Ideon can.
Want to shift your brand and business? Ideon can.
We care deeply about discovering, designing and delivering brand strategies, stories, designs and experiences
that make a real difference for your business. From top and bottom-line sales and your customers to the neighborhoods
and communities we all live in, Ideon will get it done. We’re curious, invested and tenacious.
What we do
Your Ideon resources.
Your Ideon resources.
We collaborate with you and use our branding expertise to leverage your business at any stage. We love building
brilliant "Why" brand solutions in all areas of research, strategy, design, functionality and technology. We’ll simplify
your complex business problems and solve them with measurable results.
In our proprietary three-stage approach, big ideas designed to solve thorny market challenges are our stock in trade.
We creatively leverage research, transform it into insightful strategies and larger than life visual and verbal expressions
to drive your "Why" brand.
Learn
In brand research, we scrutinize your
business’ stakeholders, data and stories
to develop unique insights that uncover your biggest competitive advantages and
the brand growth opportunities to shift your business from "What" to "Why."
Plan
In planning, we make your "Why" business stand out with the right positioning, naming, architecture and creative design. We're holistic and collaborative: We’re not just strategists; we’re brand actualizers. Building your "Why" brand and business is our honor–it is as intellectually rigorous as it is creatively thrilling.
Live
With an informed and clear strategic direction, we ensure your brand shines across all visual/verbal language and communication channels. You'll be ready to go live, internally and externally. We'll leave you with a vibrant, fully articulated and unique category-dominant "Why" brand.
Capabilities
Research
Branding
Naming
Design
Engagement
Communications
Shifting to a global engagement model
Calibrating around customer centricity
Delivering leadership experiences
Transforming shopper experiences
Transforming lives and livelihoods
Unifying for global social impact
Synchronizing online and offline experiences
Enabling a national care model
Who we are
Meet your leaders
For "Why" branding you need a vibrant leadership team that puts science and art at the heart of everything it does.
These drive us as people, enlighten the clients we partner with, shine light on the branding discoveries we make, and drive
the businesses we grow. We’ve got deep Madison Avenue experience and a track record of brilliant results. Ultimately we're
"producer managers" which is a fancy way of saying you'll never get a junior "B" team at Ideon!