---
title: NBME
description: Shifting a major medical examiner to a customer-centric, category dominating model
image: https://www.ideon.agency/hubfs/10.%20Ideon_Web_About_NBME_475x270.jpg
---

![Ideon_NBME_1d30nFWH@2x_Large-Work_2880x1620px](https://www.ideon.agency/hs-fs/hubfs/Ideon_NBME_1d30nFWH@2x_Large-Work_2880x1620px.jpg?width=1728&height=800&name=Ideon_NBME_1d30nFWH@2x_Large-Work_2880x1620px.jpg)

## NBME

#### Brand Strategy, Brand Identity

### Work

## Get to know

## NBME

**After 90 days, NBME said: **  
"NBME selected Ideon as we began our brand evolution because we wanted a firm that would push us outside our comfort zone. We identified Ideon as one of the most likely to bring fresh thinking an an innovative perspective. Both the process and the outcome of our work with Ideon affirmed this belief...The result? A brand and identity that will serve us well into the 21st century."

### Work. What do you want to know?

##### **From/To** Ivory tower bureaucracy to medical professional ally

##### **Rallying Cry** How can we help?

##### **Services** Brand strategy: Stakeholder interviews and management / Enterprise Brand Platform / Brand Architecture Naming and communications: Naming / Nomenclature development / Communication planning and strategy / Messaging strategy / Copy writing Design: Identity design / Digital UX and UI / Print and collateral design Activation: Production / Prototyping / Sourcing / Fundraising / Partnerships

##### **Want help with your brand? **Talk to Ideon >