IEG

From/To
Unrecognized sports and brand sponsorship valuation to global leader

Rallying Cry
Prepped for sale

After 90 days, IEG said: 
"Andrea and her team at Ideon did amazing work. The problem seemed simple, but was fraught with complexities: 'Relaunch a 30-year-old company' or 'Launch a 30-year-old start up.' Through great thinking, great interpersonal skills, great strategies and ideas, Andrea and her team gave us everything we need to compete and communicate successfully for the next 30 years. Can't speak highly enough about the whole experience."

Services
Brand strategy: Stakeholder interviews and management / Enterprise Brand Platform 

Naming and communications: Naming / Nomenclature development / Communication planning
and strategy / Messaging strategy / Copy writing

Design: Identity design / Digital UX and UI / Print and collateral design 

Activation: Production