Pearson Plc

Enabling a global education publisher to lead the modern era of digital learning and dominate the category

Less than one min read

From/To
Publishers to multi-channel education communicators

Rallying Cry
See anew!

After 90 days, Pearson said: 
"Ideon did amazing work. The problem seemed simple but was fraught with challenges to rethink a legacy company and reinvent as one for the 21st century. Through great thinking, great interpersonal skills, great research, strategies and ideas. Ideon gave us everything we needed to compete and communicate successfully. Can't speak highly enough about the whole experience."

Services
Brand strategy: Stakeholder interviews and management / Enterprise Brand Platform / Brand Architecture

Naming and communications: Naming / Nomenclature development / Communication planning and strategy / Messaging strategy / Copy writing

Design: Identity design / Print and collateral design Activation: Production 

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