Shifting a historic NYC supermarket chain to reclaim category leadership as the lifestyle grocer for city shoppers

Less than one min read

Supermarket to curated Italian Gastronomer

Rallying Cry

In 90 days, D'Agostino said: 
"Ideon did a great job to brand and position D'Agostino for the future and even closer to our customers. Thanks to Ideon, we're in a position to clearly and uniquely differentiate from the competition."

Brand strategy: Stakeholder interviews and management / Enterprise Brand Platform

Naming and communications: Nomenclature development / Communication planning
and strategy / Messaging strategy / Copy writing

Design: Identity design / Digital UX and UI / Print and collateral design / Environmental graphic design / Wayfinding and signage

Activation: Production 

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