D'Agostino

Shifting a historic NYC supermarket chain to reclaim category leadership as the lifestyle grocer for city shoppers

Less than one min read

From/To
Supermarket to curated Italian Gastronomer

Rallying Cry
Mangia!

In 90 days, D'Agostino said: 
"Ideon did a great job to brand and position D'Agostino for the future and even closer to our customers. Thanks to Ideon, we're in a position to clearly and uniquely differentiate from the competition."

Services
Brand strategy: Stakeholder interviews and management / Enterprise Brand Platform

Naming and communications: Nomenclature development / Communication planning
and strategy / Messaging strategy / Copy writing

Design: Identity design / Digital UX and UI / Print and collateral design / Environmental graphic design / Wayfinding and signage

Activation: Production 

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