From/To
Data wonks to vertically integrated healthcare comp
Rallying Cry
Synchronicity
After 90 days, United Healthcare said:
"Ideon's new branding in support of Optum Rx has led to much greater market awareness and interest leading to an 85% increase in bid opportunities and to a very successful launch of an entirely new business for UnitedHealth Group."
Services
Brand strategy: Stakeholder interviews and management / Enterprise Brand Platform / Brand Architecture
Naming and communications: Naming / Nomenclature development / Communication planning and strategy / Messaging strategy / Copy writing
Design: Identity design / Print and collateral design
Activation: Production
