---
title: United Healthcare
description: Transforming around customer centricity for Optum and UHC, the world’s largest healthcare insurance brand
image: https://www.ideon.agency/hubfs/10.Ideon_Work_UHC_475x270.jpg
---

![10.Ideon_Work_UHC_475x270-2](https://www.ideon.agency/hs-fs/hubfs/About%20page/10.Ideon_Work_UHC_475x270-2.jpg?width=992&height=563&name=10.Ideon_Work_UHC_475x270-2.jpg)

## United Healthcare

#### Brand Strategy, Brand Alignment

### Work

## Get to know

## United Healthcare

**After 90 days, United Healthcare said: **  
"Ideon's new branding in support of Optum Rx has led to much greater market awareness and interest leading to an 85% increase in bid opportunities and to a very successful launch of an entirely new business for UnitedHealth Group."

### Work. What do you want to know?

##### **From/To** Data wonks to vertically integrated healthcare comp

##### **Rallying Cry** Synchronicity

##### **Services** Brand strategy: Stakeholder interviews and management / Enterprise Brand Platform / Brand Architecture Naming and communications: Naming / Nomenclature development / Communication planning and strategy / Messaging strategy / Copy writing Design: Identity design / Print and collateral design  Activation: Production

##### **Want help with your brand? **Talk to Ideon >