Work

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United Healthcare

After 90 days, United Healthcare said: 
"Ideon's new branding in support of Optum Rx has led to much greater market awareness and interest leading to an 85% increase in bid opportunities and to a very successful launch of an entirely new business for UnitedHealth Group."

United Healthcare

Transforming around customer centricity for Optum and UHC, the world’s largest healthcare insurance brand
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Work. What do you want to know?

From/To
Data wonks to vertically integrated healthcare comp
Rallying Cry
Synchronicity
Services
Brand strategy:
 Stakeholder interviews and management / Enterprise Brand Platform / Brand Architecture

Naming and communications:
 Naming / Nomenclature development / Communication planning and strategy / Messaging strategy / Copy writing

Design:
 Identity design / Print and collateral design 

Activation:
 Production
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