---
title: Virgin Atlantic
description: Igniting fierce loyalty for an iconic fighter brand
image: https://www.ideon.agency/hubfs/1.%20Ideon_Web_Work_Virgin_475x270.jpg
---

![1. Ideon_Web_About_Why_Virgin_475x270](https://www.ideon.agency/hs-fs/hubfs/About%20page/1.%20Ideon_Web_About_Why_Virgin_475x270.jpg?width=1320&height=750&name=1.%20Ideon_Web_About_Why_Virgin_475x270.jpg)

## Virgin Atlantic

#### Research, Brand Strategy

### Work

## Get to know

## Virgin Atlantic

**After 90 days, Virgin Atlantic said:**   
"Virgin's brand gained reputation and value from Ideon's fresh innovative conversational program with members, who see the brand as cutting edge, visionary, scrappy, human, friendly, and one of a kind, repositioning us as a competitive and profitable force in the airline industry."

### Work. What do you want to know?

##### **From/To** Loyalty program to iconic, rebellious flying club

##### **Rallying Cry** Accept nothing less

##### **Services** Brand strategy: Stakeholder interviews and management  Naming and communications: Naming / Nomenclature development / Communication planning and strategy / Messaging strategy / Copy writing Design: Identity design / Print and collateral design Activation: Production

##### **Want help with your brand? **Talk to Ideon >