MetLife

Unifying the global business and company culture around social responsibility and impact

Less than one min read

From/To                                                                                                     Commercial enterprise to global philanthropic giant

Rallying Cry
Transformative thinking

After 90 days, MetLife said: 
"Ideon is a powerhouse of ideas, bringing detailed branding and marketing strategies, and a creative, out-of-the-box approach to global launches, campaigns and initiatives, and delivering excellent work at a reasonable cost. Ideon is a hands-on leader and equal participant in the entire ideation and creative process follow-through and service is top notch. Highly recommended!"

Services
Brand strategy: Stakeholder interviews and management / Enterprise Brand Platform

Naming and communications: Nomenclature development / Communication planning and strategy / Messaging strategy / Copy writing

Design: Identity design / Print and collateral design 

Activation: Production / Prototyping / Sourcing

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