After 90 days, NCT said:
"When I came on board NCT was a small entity, not making full use of its potential to be a leader in educational children’s theatre in South Africa. In the years since, we succeeded in many areas, winning many awards for best children’s theatre productions of the year—but we still remained a company with a logo and a suitcase full of assets, but not a distinctive brand. It was really time to rethink and establish what we are about. Ideon has managed this with great skill, tapping into research, strategy, design and brand activation to solidify the many areas we embrace. The Board of Trustees are justly proud of Ideon’s dynamic and unique branding to face the challenges of the times."
