---
title: NCT
description: Enabling an illuminative children's theatre brand to educate, enchant and enrich South African youth
image: https://www.ideon.agency/hubfs/3.%20Ideon_Work_NCT_475x270.jpg
---

![Ideon_NCT-National Childrens Theatre_1d30nFWH@2x_Large-Work_2880x1620px](https://www.ideon.agency/hs-fs/hubfs/Ideon_NCT-National%20Childrens%20Theatre_1d30nFWH@2x_Large-Work_2880x1620px.jpg?width=1728&height=800&name=Ideon_NCT-National%20Childrens%20Theatre_1d30nFWH@2x_Large-Work_2880x1620px.jpg)

## We enchant, inspire and empower South African children to become leaders.

![15_NCT_MrFox](https://www.ideon.agency/hs-fs/hubfs/Work-NCT/15_NCT_MrFox.png?width=1080&height=1080&name=15_NCT_MrFox.png)

## We enchant, inspire and empower South African children to become leaders.

![3. Ideon_Work_NCT_475x270](https://www.ideon.agency/hs-fs/hubfs/About%20page/3.%20Ideon_Work_NCT_475x270.jpg?width=1320&height=750&name=3.%20Ideon_Work_NCT_475x270.jpg)

![6_NCT_Stationery_1480x1110](https://www.ideon.agency/hs-fs/hubfs/Work-NCT/6_NCT_Stationery_1480x1110.jpg?width=1480&height=1110&name=6_NCT_Stationery_1480x1110.jpg)

![NCT_case-04](https://www.ideon.agency/hs-fs/hubfs/NCT_case-04.jpg?width=1688&height=1688&name=NCT_case-04.jpg)

![15_NCT_MrFox_1480x1110](https://www.ideon.agency/hs-fs/hubfs/Work-NCT/15_NCT_MrFox_1480x1110.jpg?width=1480&height=1110&name=15_NCT_MrFox_1480x1110.jpg)

### Work

## Get to know

## National Children's Theatre

**After 90 days, NCT said: **  
"When I came on board NCT was a small entity, not making full use of its potential to be a leader in educational children’s theatre in South Africa.  In the years since, we succeeded in many areas, winning many awards for best children’s theatre productions of the year—but we still remained a company with a logo and a suitcase full of assets, but not a distinctive brand. It was really time to rethink and establish what we are about. Ideon has managed this with great skill, tapping into research, strategy, design and brand activation to solidify the many areas we embrace. The Board of Trustees are justly proud of Ideon’s dynamic and unique branding to face the challenges of the times."

### Work. What do you want to know?

##### **From/To** Putting on plays to creating leaders

##### **Rallying Cry** Magical Fascination

##### **Services** Brand strategy: Stakeholder interviews and management / Enterprise Brand Platform / Brand Architecture Naming and communications: Naming / Nomenclature development / Communication planning and strategy / Messaging strategy / Copy writing Design: Identity design / Digital UX and UI / Print and collateral design  Activation: Production / Prototyping / Sourcing / Fundraising / Partnerships

##### **Want help with your brand? **Talk to Ideon >