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Leroy Merlin

After 90 days, Leroy Merlin said:
"Ideon helped us experience retail visionaries to touch the culture of our enterprise. We discovered firsthand what technologies wow the average shopper and what disappoints, and now Leroy Merlin is ready to take on transformative opportunities to deliver a completely integrated experience to our customers."

Leroy Merlin

Transforming a transactional retailer to an experiential brand
LeroyMerlinLogo
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Work. What do you want to know?

From/To
Transactional business to global experiential retail brand
Rallying Cry
Immersion
Services
Brand strategy:
Stakeholder interviews and management / Enterprise Brand Platform 

Naming and communications: Communication planning
and strategy / Copy writing

Activation:
Production
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