---
title: Leroy Merlin
description: Transforming a transactional retailer to an experiential brand
image: https://www.ideon.agency/hubfs/15.%20Ideon_Work_LeroyMerlin_475x270.jpg
---

![Ideon_LeroyMerlin_1d30nFWH@2x_Large-Work_2880x1620px](https://www.ideon.agency/hs-fs/hubfs/Ideon_LeroyMerlin_1d30nFWH@2x_Large-Work_2880x1620px.jpg?width=1728&height=800&name=Ideon_LeroyMerlin_1d30nFWH@2x_Large-Work_2880x1620px.jpg)

## Leroy Merlin

#### Research, Brand Strategy

### Work

## Get to know

## Leroy Merlin

**After 90 days, Leroy Merlin said:**  
"Ideon helped us experience retail visionaries to touch the culture of our enterprise. We discovered firsthand what technologies wow the average shopper and what disappoints, and now Leroy Merlin is ready to take on transformative opportunities to deliver a completely integrated experience to our customers."

### Work. What do you want to know?

##### **From/To** Transactional business to global experiential retail brand

##### **Rallying Cry** Immersion

##### **Services** Brand strategy: Stakeholder interviews and management / Enterprise Brand Platform  Naming and communications: Communication planning and strategy / Copy writing Activation: Production

##### **Want help with your brand? **Talk to Ideon >