Leroy Merlin

Transforming a transactional retailer to an experiential brand

Less than one min read

Transactional business to global experiential retail brand

Rallying Cry

After 90 days, Leroy Merlin said:
"Ideon helped us experience retail visionaries to touch the culture of our enterprise. We discovered firsthand what technologies wow the average shopper and what disappoints, and now Leroy Merlin is ready to take on transformative opportunities to deliver a completely integrated experience to our customers."

Brand strategy: Stakeholder interviews and management / Enterprise Brand Platform 

Naming and communications: Communication planning
and strategy / Copy writing

Activation: Production 

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