After 90 days, ILA said:
"If creating and promoting a strong brand is the way you need to go, you’ll find no better agency to work with than Ideon. The Ideon drill is formidable, from research analysis and engagement of stakeholders to workshops that elicit the brand identity and create the brand personality, including the themes and tone of voice for all future brand messaging. What’s more, Ideon will show you how to implement your new brand and provide you with a comprehensive brand toolkit for your staff."