From/To
Subsidiary money lender to full USA representative of juggernaut Brazilian bank
Rallying Cry
Leveling the playing field for the underbanked
After 90 days, BMG Money said:
"Just want to reiterate how much I value and appreciate the effort Ideon Agency put towards the ACR—all very thoughtful, always—I know the outcome is super valuable!"
Services
Brand strategy: Desk Research / Stakeholder interviews and management / Enterprise Brand Platform / Brand Architecture
Naming and communications: Communication planning and strategy / Messaging strategy
Design: Identity design / Print and collateral design
Activation: Production
