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Equivico

After 90 days, Equivico said: 
"Thank you Ideon, for brilliant branding in every aspect. Rebranding is an opportunity to tell our story about Equivico's strategy. Ideon brilliantly defined our promise and a clear vision to guide all Equivico's work going forward, from solutions to marketing, communications, and sales. Ideon is helping us activate the brand, to deliver on what we say to finance USA-based entrepreneurial women. I can't wait!"

Equivico

Pivoting a new impact investing firm from a sea of costly me-too lenders to the fair play go-to solution for venture capitalists and small business owners alike
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Work What do you want to know?

From/To
Sleepy subsidiary to fintech pioneer
Rallying Cry
Radical Fair Play
Services
Brand strategy:
 Stakeholder interviews and management / Enterprise Brand Platform

Naming and communications:
Naming / Nomenclature development / Communication planning and strategy / Messaging strategy / Copy writing

Design:
Identity design / Digital UX and UI / Print and collateral design 

Activation:
Production
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