Equivico

From/To
Sleepy subsidiary to fintech pioneer

Rallying Cry
Radical Fair Play

After 90 days, Equivico said: 
"Thank you Ideon, for brilliant branding in every aspect. Rebranding is an opportunity to tell our story about Equivico's strategy. Ideon brilliantly defined our promise and a clear vision to guide all Equivico's work going forward, from solutions to marketing, communications, and sales. Ideon is helping us activate the brand, to deliver on what we say to finance USA-based entrepreneurial women. I can't wait!"

Services
Brand strategy: Stakeholder interviews and management / Enterprise Brand Platform

Naming and communications: Naming / Nomenclature development / Communication planning and strategy / Messaging strategy / Copy writing

Design: Identity design / Digital UX and UI / Print and collateral design 

Activation: Production