Work

Get to know

Hitachi

After 90 days:
Hitachi was prepped for sale to Western Digital for $3.9 billion in cash and 25 million shares of WD common stock valued at approximately $0.9 billion on March 8, 2012.

Hitachi

Progressing a global tech brand out of obscurity to category pole position
hitachi-logo
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Work. What do you want to know?

From/To
Consumer electronics to owning the solid state market
Rallying Cry
Rock Solid
Services
Brand strategy:
Stakeholder interviews and management / Enterprise Brand Platform

Naming and communications:
Nomenclature development / Communication planning
and strategy / Messaging strategy / Copy writing

Design:
Identity design / Digital UX and UI / Print and collateral design 

Activation:
Production
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