From/To
Consumer electronics to owning the solid state market
Rallying Cry
Rock Solid
After 90 days:
Hitachi was prepped for sale to Western Digital for $3.9 billion in cash and 25 million shares of WD common stock valued at approximately $0.9 billion on March 8, 2012.
Services
Brand strategy: Stakeholder interviews and management / Enterprise Brand Platform
Naming and communications: Nomenclature development / Communication planning
and strategy / Messaging strategy / Copy writing
Design: Identity design / Digital UX and UI / Print and collateral design
Activation: Production
