Progressing a global tech brand out of obscurity to category pole position

Less than one min read

Consumer electronics to owning the solid state market

Rallying Cry
Rock Solid

After 90 days:
Hitachi was prepped for sale to Western Digital
for $3.9 billion in cash and 25 million shares of WD common stock valued at approximately $0.9 billion on March 8, 2012. 

Brand strategy: Stakeholder interviews and management / Enterprise Brand Platform

Naming and communications: Nomenclature development / Communication planning
and strategy / Messaging strategy / Copy writing

Design: Identity design / Digital UX and UI / Print and collateral design 

Activation: Production

01 home7ver2