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Citi Salutes

After 90 days, Citi said:
"Ideon can take a run-of-the-mill initiative and infuse it strategically with the energy, color and brand presence that immediately draws the viewer’s eye and attention. We’ve worked with Ideon on two big campaigns at Citi and I can’t say enough about their commitment to their clients and their needs. Two thumbs up!"

Citi Salutes

Realizing Citigroup’s vision to transform veterans into entrepreneurs
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Work. What do you want to know?

From/To
Irrelevant bank to go-to funder for newly retired, entrepreneurial veterans
Rallying Cry
Seize the Dream
Services
Brand strategy:
 Stakeholder interviews and management / Enterprise Brand Platform / Brand Architecture

Naming and communications:
Naming / Nomenclature development / Communication planning
and strategy / Messaging strategy / Copy writing

Design:
Logo and identity design / Digital UX and UI / Print and collateral design / Environmental
graphic design / Wayfinding and signage

Activation:
Production / Sourcing / Event
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