---
title: Citi Salutes
description: Realizing Citigroup’s vision to transform veterans into entrepreneurs
image: https://www.ideon.agency/hubfs/19.%20Ideon_Work_CIti_475x270.jpg
---

![Ideon_Citibank-Work_1d30nFWH@2x_Large-no-Copy_1728x800-1](https://www.ideon.agency/hs-fs/hubfs/Ideon_Citibank-Work_1d30nFWH@2x_Large-no-Copy_1728x800-1.jpg?width=1728&height=800&name=Ideon_Citibank-Work_1d30nFWH@2x_Large-no-Copy_1728x800-1.jpg)

#### Naming, Brand Identity

### Work

## Get to know

## Citi Salutes

**After 90 days, Citi said:**  
"Ideon can take a run-of-the-mill initiative and infuse it strategically with the energy, color and brand presence that immediately draws the viewer’s eye and attention. We’ve worked with Ideon on two big campaigns at Citi and I can’t say enough about their commitment to their clients and their needs. Two thumbs up!"

### Work. What do you want to know?

##### **From/To** Irrelevant bank to go-to funder for newly retired, entrepreneurial veterans

##### **Rallying Cry** Seize the Dream

##### **Services** Brand strategy: Stakeholder interviews and management / Enterprise Brand Platform / Brand Architecture Naming and communications: Naming / Nomenclature development / Communication planning and strategy / Messaging strategy / Copy writing Design: Logo and identity design / Digital UX and UI / Print and collateral design / Environmental graphic design / Wayfinding and signage Activation: Production / Sourcing / Event

##### **Want help with your brand? **Talk to Ideon >