Estée Lauder

Transitioning the leading beauty brand to global customer-centricity and dominance by challenging the conventions of a virtual world

Less than one min read

Fusty to hip to youth

Rallying Cry
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After 90 days, Estée Lauder said: 
"Ideon strategically helped us understand our customers, mine our data to drive actionable insights, cultivate our consumers and elevate our brands to beloved status. With broad-scale analysis, unique insights and CRM strategies, we strengthened consumers' loyalty and love. I just can't thank Andrea and Ideon enough."

Brand strategy: Stakeholder interviews and management / Enterprise Brand Platform / Brand Architecture

Naming and communications: Nomenclature development / Communication planning and strategy / Messaging strategy / Copy writing

Design: Identity design / Digital UX and UI / Print and collateral design 

Activation: Production

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