---
title: Estée Lauder
description: Transitioning the leading beauty brand to global customer-centricity and dominance by challenging the conventions of a virtual world
image: https://www.ideon.agency/hubfs/4.%20Ideon_Work_Estee_475x270-1.jpg
---

![Ideon_EL_1d30nFWH@2x_Large-Work_1728x800](https://www.ideon.agency/hs-fs/hubfs/Ideon_EL_1d30nFWH@2x_Large-Work_1728x800.jpg?width=1728&height=800&name=Ideon_EL_1d30nFWH@2x_Large-Work_1728x800.jpg)

## Estée Lauder

#### Packaging, Research

### Work

## Get to know

## Estée Lauder

**After 90 days, Estée Lauder said:**   
"Ideon strategically helped us understand our customers, mine our data to drive actionable insights, cultivate our consumers and elevate our brands to beloved status. With broad-scale analysis, unique insights and CRM strategies, we strengthened consumers' loyalty and love. I just can't thank Andrea and Ideon enough."

### Work. What do you want to know?

##### **From/To** Fusty to hip to youth

##### **Rallying Cry** We're listening

##### **Services** Brand strategy: Stakeholder interviews and management / Enterprise Brand Platform / Brand Architecture Naming and communications: Nomenclature development / Communication planning and strategy / Messaging strategy / Copy writing Design: Identity design / Digital UX and UI / Print and collateral design  Activation: Production

##### **Want help with your brand? **Talk to Ideon >