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Estée Lauder

After 90 days, Estée Lauder said: 
"Ideon strategically helped us understand our customers, mine our data to drive actionable insights, cultivate our consumers and elevate our brands to beloved status. With broad-scale analysis, unique insights and CRM strategies, we strengthened consumers' loyalty and love. I just can't thank Andrea and Ideon enough."

Estée Lauder

Transitioning the leading beauty brand to global customer-centricity and dominance by challenging the conventions of a virtual world
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Work. What do you want to know?

From/To
Fusty to hip to youth
Rallying Cry
We're listening

Services
Brand strategy:
 Stakeholder interviews and management / Enterprise Brand Platform / Brand Architecture

Naming and communications:
 Nomenclature development / Communication planning and strategy / Messaging strategy / Copy writing

Design:
 Identity design / Digital UX and UI / Print and collateral design 

Activation:
 Production

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