Union Settlement

From/To
Poverty to Empowerment

Rallying Cry
On the rise

After 90 days, Union Settlement said: 
"Ideon developed a new brand story, name, logo and visual identity for Union Settlement. They brought great listening, creative and facilitation skills to the project, and worked successfully with board members, program leaders and senior management. We enjoyed working with Ideon and are thrilled to launch the new brand across our agency to reach new audiences for sustainable success."

Services
Brand strategy: Qualitative and quantitative research Stakeholder interviews and management / Enterprise Brand Platform / Brand Architecture

Naming and communications: Naming / Nomenclature development / Communication planning
and strategy / Messaging strategy / Copy writing

Design: Identity design / Print and collateral design 

Activation: Production