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National Children’s Theatre

After 90 days, National Childrenʼs Theatre said:
“Ideon rebranded NCT with great skill, tapping 
into research, strategy, design and brand 
activation to solidify the many areas we embrace. 
The Board of Trustees are justly proud of Ideonʼs 
dynamic and unique branding to face the 
challenges of the times.ˮ

National Children’s Theatre

We enchant, inspire and empower South African children to become leaders.

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Work. What do you want to know?

From/To
Putting on plays to creating leaders
Rallying Cry
Magical Fascination
Services
Brand strategy
Stakeholder interviews and 
management / Enterprise Brand 
Platform / Brand Architecture

Naming and communications
Naming / Nomenclature 
development / Communication 
planning and strategy / Messaging 
strategy / Copy writing

Design
Identity design / Digital UX and UI / 
Print and collateral design 

Activation
Production / Prototyping / Sourcing / 
Fundraising / Partnerships
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