From/To
Loyalty program to iconic, rebellious flying club
Rallying Cry
Accept nothing less
After 90 days, Virgin Atlantic said:
"Virgin's brand gained reputation and value from Ideon's fresh innovative conversational program with members, who see the brand as cutting edge, visionary, scrappy, human, friendly, and one of a kind, repositioning us as a competitive and profitable force in the airline industry."
Services
Brand strategy: Stakeholder interviews and management
Naming and communications: Naming / Nomenclature development / Communication planning
and strategy / Messaging strategy / Copy writing
Design: Identity design / Print and collateral design
Activation: Production