From/To
Ivory tower bureaucracy to medical professional ally
Rallying Cry
How can we help?
After 90 days, NBME said:
"NBME selected Ideon as we began our brand evolution because we wanted a firm that would push us outside our comfort zone. We identified Ideon as one of the most likely to bring fresh thinking an an innovative perspective. Both the process and the outcome of our work with Ideon affirmed this belief...The result? A brand and identity that will serve us well into the 21st century."
Services
Brand strategy: Stakeholder interviews and management / Enterprise Brand Platform / Brand Architecture
Naming and communications: Naming / Nomenclature development / Communication planning and strategy / Messaging strategy / Copy writing
Design: Identity design / Digital UX and UI / Print and collateral design
Activation: Production / Prototyping / Sourcing / Fundraising / Partnerships