From/To
Fusty to hip to youth
Rallying Cry
We're listening
After 90 days, Estée Lauder said:
"Ideon strategically helped us understand our customers, mine our data to drive actionable insights, cultivate our consumers and elevate our brands to beloved status. With broad-scale analysis, unique insights and CRM strategies, we strengthened consumers' loyalty and love. I just can't thank Andrea and Ideon enough."
Services
Brand strategy: Stakeholder interviews and management / Enterprise Brand Platform / Brand Architecture
Naming and communications: Nomenclature development / Communication planning and strategy / Messaging strategy / Copy writing
Design: Identity design / Digital UX and UI / Print and collateral design
Activation: Production