Work Blog

Accion

Written by Ideon | Jul 9, 2024 4:44:48 PM

From/To
Obscure charity to digital global Microfinance powerhouse

Rallying Cry
Resolute Assurance

After 90 days, Accion said: 
"Accion has significantly enhanced its visibility as a major global entity, with numerous new partners on four continents. Ideon's work played an important part in that evolution
"

Services
Brand strategy: Qualitative and quantitative research / Stakeholder interviews and management / Enterprise Brand Platform / Brand Architecture

Naming and communications: Naming / Nomenclature development / Communication planning
and strategy / Messaging strategy / Copy writing

Design: Logo and identity design / Digital UX and UI / Print and collateral design (multi-country) / Photography and illustration / Environmental graphic design / Wayfinding and signage

Activation: Production / Prototyping / Sourcing