From/To
Legacy disability charity to contemporary protest brand for the neurodiverse
Rallying Cry
Breaking the Mold
After 90 days, AHRC said:
"Your branding sends a message that the organization is changing. Now with this brilliant brand we're going to be ahead of changes in the category. The brand will power us for funding, technology and services and we're going to activate this brand together."
Services
Brand strategy: Qualitative and quantitative research / Stakeholder interviews and management / Enterprise Brand Platform / Brand Architecture
Naming and communications: Naming / Nomenclature development / Communication planning and strategy / Messaging strategy / Copy writing
Design: Logo and Identity design / Print and collateral design / Photography and illustration / Environmental graphic design / Wayfinding and signage
Activation: Production / Prototyping / Sourcing / Training