Jaime is an experienced creative director and designer specializing in brand identity design and brand architecture. She has expert design experience across the software, pharmaceutical, healthcare, financial services, industrial and consumer goods industries.
Most recently Jaime designed branding systems for Dana-Farber, Revvity, S&P Global, JP Morgan Private Bank, UPS and BayCare Health System.
She also worked in-house to implement the Hewlett Packard Enterprise brand upon their split from HP.
Jaime’s earlier experience at Landor, the global agency, included designing identities for Computer Associates and Nielsen Media Research and a year-long assignment in Buenos Aires building the Tenaris brand.
She returned to New York as a Design Director at The Brand Union where Jaime was responsible for clients including HP, Experian and the Brand Union itself.
Jaime is from Washington D.C. She holds a BFA in design and a business degree from the University of Michigan.
